Explainer videos are the ultimate sales tools! Whether your company does business-to-business (B2B) or business-to-consumer (B2C), explainer videos will help you increase sales, improve conversions, and capture leads. But how do you gain customers and sales with explainer videos? The key to converting viewers into customers lies in your approach to creating an animated explainer video that answers their questions and fulfils their needs. This guide to creating effective explainer videos will walk you through the process step by step.
Do You Need an Explainer Video?
Unless you’re living under a rock, by now you’ve probably heard of (and maybe even seen) an explainer video. They’re short videos that use animation to help businesses teach their products and services, attract more leads and improve conversions. But are they effective for your business? These are all questions I get from clients pretty regularly—especially in regards to ROI. So, let’s break it down together: How can an animated explainer video be helpful for your business or product? How will one help boost conversions or leads over another method of online marketing (like an infographic)? If it’s something that could work for your company, what should your next steps be in order to get started?
The Advantages of Hiring an Explainer Video Agency
Companies that use animated explainer videos as a method of advertising have found success by investing in their long-term SEO. Using an animated explainer video agency to produce your explainer video gives your business access to a greater range of tools and programs, most importantly inbound marketing. One of the best ways to successfully promote your business is by implementing an inbound marketing strategy; whether you choose to hire an agency or create a DIY guide will depend on your level of experience. However, whichever option you choose, it’s important that these strategies are followed thoroughly and are at least attempted if not executed properly.
How Should You Design an Explainer Video?
There are two main ways to create an explainer video: DIY or use an animated-explainer-video agency. For some businesses, creating a high-quality video internally may work perfectly fine; for others, hiring a professional agency will save time and energy. There’s also a wealth of information in our Explainers Academy, where we walk through every step of creating an effective (and profitable) explainer video. No matter how you decide to go about creating your own animated explainer video, don’t forget that there is value in comparing options. Let us help make your process easier by contacting us today. Imagine if one step is skipped – but not just skipped – replaced with what seems like just another product pitch. Does it look as bad?
Things to Consider
Before making an explainer video, ask yourself these questions. Knowing how to answer them will help ensure your video is beneficial for your business and a good return on investment (ROI). Do I want to use an Explainer Video Agency or Do It Myself? This can be a tough question to answer, but it’s best answered early. If you’re not sure if explaining your product or service in a video is right for your business, but have been thinking about adding video marketing to your strategy—you should think about using an Explainer Video Agency. One benefit of using an agency is that they are less expensive than doing it yourself.
How Do You Gain Customers and Sales with Explainer Videos?
There are many ways to stand out in today’s crowded market, but it all starts with one thing: making sure your audience knows who you are. If they don’t, then there is no way they can know what your product or service is—or why they should use it. Fortunately, explainer videos solve these problems because they quickly communicate who you are and what your product or service does. It’s a quick and impactful way to make an impression that lasts. Plus, using an explainer video agency allows your business to allocate resources into other areas that will ultimately improve business performance even more!
It is clear that your business can significantly benefit from a professionally made explainer video. Now that you know what to look for in an animated video, it’s time to seek out a company to help create your very own! As long as they are able to meet your budget while still producing a high-quality product, there’s no reason not to begin using animated videos as a marketing tool today. Try using an explainer video on your website to attract new leads and encourage them to sign up for an account. With just one good video, chances are you will be able to make back any money spent on its creation many times over. If you have any questions about creating or paying for an animated video, please feel free to ask us.