Traditional videos and other marketing materials can be helpful, but they don’t always grab the attention of your audience. Animated explainer videos, on the other hand, are proven to get more views and increase conversion rates – in fact, recent studies show that as many as 76% of consumers say that an explainer video influences their buying decisions! When it comes to animated explainer videos for business, several benefits make them worth it for your company’s bottom line.
Animated Explainer Video Elements
If you need a visual aid that can demonstrate your product or service in an informative way, consider using animated explainer videos. Animated explainer videos are short videos that explain how something works. They’re not just great tools to promote your business, but they also come with several other benefits. Let’s take a look at some of these reasons why animated explainer videos should be considered by businesses large and small. It explains how your product will benefit them so it’s natural that a lot of people would jump at that opportunity because we all love to save money and time! By showing off its unique features, benefits, and special offers animated videos keep viewers interested so more customers might become regular buyers. Animated explainer videos convey information more quickly than many other forms of advertising while helping new customers understand complex products easily. This allows them to appeal directly to potential clients who may have little understanding regarding their particular niche which ensures that even more customers start buying from them!
Why do you need an animated video?
Animated explainer videos are an excellent form of online video that businesses can use to advertise their product or service and educate prospective customers on what a company does. There are many benefits to using animated videos to market your business, including animated videos convey information in more interesting ways than plain text; they work well across multiple platforms, whether you’re watching on a mobile device or computer screen; they allow you to communicate with multiple senses (i.e., sight + sound); and animated explainer videos give viewers something memorable to take away from your message.
Choosing Between Animated Videos and Live-Action
Each type of video has its unique attributes and appeal. When selecting between live-action and animated explainer videos, here are a few considerations to keep in mind: Live-action can present a more realistic view of your company or product, whereas animation is often seen as more fun, imaginative and engaging. Keep these traits in mind when thinking about what tone your video should have. Animated videos work well with products that feature some kind of functionality or interactivity (for example, if you’re explaining how to use a new gadget), while live-action is generally better suited for products that are designed solely to be used rather than played with.
How Many Views do Animated Videos Get?
The number of views and plays an animated video gets depends on its use. There are three main areas in which animated videos can be used: 1) business-to-business (B2B), 2) business-to-consumer (B2C), and 3) consumer. In B2B videos, there is usually a direct call to action to learn more or purchase something, so viewers are most interested in how it will benefit them directly. This is also why these types of videos tend to have higher view counts. In B2C videos, however, there isn’t as much pressure to convert immediately so view count tends to increase over time rather than instantly. Consumer videos don’t necessarily need high numbers of views because people sharing these videos tend to do so organically. It all comes down to what you want your video’s purpose to be!
Additional Advantages of Animated Explainer Videos
Animated explainer videos have a few additional advantages over more traditional types of marketing content, such as live-action videos. First, animated videos can be created with lower budgets than other forms of online video. As we’ve discussed, animated videos don’t require as much time and effort from behind-the-scenes personnel to get your message across; animation also simplifies many production concerns, like CGI or postproduction editing. Animated explainer videos are also great for social media sharing—viewers are known to share animated content almost twice as often as live-action posts
Conclusion
Animated explainer videos are an affordable way to tell your story, share your expertise and educate potential customers. It’s been shown that video can improve landing page conversion rates by 80%. That is a huge number! If you have ever thought about creating an animated explainer video, now is a great time to do it. Not only will you have access to top-notch talent who can create incredible videos; you will also be supporting job growth in our local economy. So, if you are looking for a way to get started on your next business project, consider adding an animated explainer video as one of your first steps toward success. Don’t hesitate – Contact us today to find out how we can help you promote your business with animated videos. We look forward to working with you!